Question 1

What benefit do you bring to the design process?

Accepted Answer

➤ Brainstorming to help you clarify your vision

➤ Assisting with the limitations of trying to do it yourself

➤ Bringing visibility and value to your business

➤ Co-creating a pleasant, professional and high-vibe collaboration

Question 2

I'm interested, what comes next?

Accepted Answer

Feel free to submit my contact form.  I will get back you so we can review project details and make sure we are a good fit (ensuring my skills and services are a good match for your project). 
 
After I assess the scope of your project, I will send an estimate + project agreement covering all project details including:

➤ Creative brief (overview)

➤ Deliverables + pricing

➤Timelines

➤Terms of service including # revisions, etc.

If you agree to the estimate + terms of service, we can begin working together. I will ask you to submit a design survey so that we can start the concept phase. I will follow up to make sure I am understanding your vision before beginning concepts.

➤ Signed agreement + deposit

➤ Client answers design survey (either online, or in person)

➤ Meet to review and clarify design vision

➤ Concept stage

➤ Concepts submitted, review for changes

➤ Finalize concepts

➤ Deliverables to client

Question 3

What type of information do you need for my project?

Accepted Answer

If you don't have one already, we will want to develop a creative brief to outline the strategy of your project. Depending on your project, the brief may be simple or more detailed, but will help create clarity:

➤Project purpose (what problem is your product or service trying to solve?)

➤Goals

➤Tone of voice/messaging

➤Target audience

➤Project specifications + deliverables

➤Deadline + budget

I have created design questionnaires to help me better understand and organize your project goals.  Click here for surveys: Client Forms

Question 4

What is the design process?

Accepted Answer

The design process involves research, concept development, fine-tuning and delivering a print-ready file.

Question 5

How long will my project take?

Accepted Answer

We will agree upon a timeline, and I will outline this in your estimate + proposal.  Generally, I require 4-6 weeks for most projects.  Time spent will depend on the scope of specifications of the job.  That said, I realize we are in the age of instant fulfillment, so let me know if you need something sooner.

Question 6

How do you bill for projects?

Accepted Answer

I bill a flat rate per project.  I require 1/2 to start and 1/2 upon completion.

Question 7

How many concepts will I receive?

Accepted Answer

In my experience, offering (1-2) concepts allows focus on the strongest concept.

Question 8

What file formats can I expect?

Accepted Answer

For logos: vector files (EPS), + high resolution JPG, TIFF or PNG

For print: high resolution PDF, JPG or TIFF

Digital: high resolution PNG. or JPG

Question 9

What is a style guide?

Accepted Answer

A style guide offers direction or standards for how your logo and branding are applied to ensure consistency within the brand.

Question 10

What is branding and why is it important?

Accepted Answer

A branding package is a collection (logo, color palette, typography) of digital (e.g.  website), printed (e.g. business card), or physical resources (e.g., signage, collateral items) used to create a uniform image of a brand.  It consists of separate branded items united with the same style and ideas. Your brand is your signature and communicates your main message to clients.

Frequently Asked Questions