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Frequently Asked Questions
➤ Brainstorming to help you clarify your vision
➤ Assisting with the limitations of trying to do it yourself
➤ Bringing visibility and value to your business
➤ Co-creating a pleasant, professional and high-vibe collaboration
Feel free to submit my contact form.(https://www.alannaswensondesign.com/connect) I will get back you so we can review project details and make sure we are a good fit (ensuring my skills and services are a good match for your project).
After I assess the scope of your project, I will send an estimate + project agreement covering all project details including:
➤ Creative brief (overview)
➤ Deliverables + pricing
➤Timelines
➤Terms of service including # revisions, etc.
If you agree to the estimate + terms of service, we can begin working together. I will ask you to submit a design survey (https://www.alannaswensondesign.com/client-forms)so that we can start the concept phase. I will follow up to make sure I am understanding your vision before beginning concepts.
➤ Signed agreement + deposit
➤ Client answers design survey (either online, or in person)
➤ Meet to review and clarify design vision
➤ Concept stage
➤ Concepts submitted, review for changes
➤ Finalize concepts
➤ Deliverables to client
If you don't have one already, we will want to develop a creative brief to outline the strategy of your project. Depending on your project, the brief may be simple or more detailed, but will help create clarity:
➤Project purpose (what problem is your product or service trying to solve?)
➤Goals
➤Tone of voice/messaging
➤Target audience
➤Project specifications + deliverables
➤Deadline + budget
I have created design questionnaires to help me better understand and organize your project goals. Click here for surveys: Client Forms (https://www.alannaswensondesign.com/client-forms)
The design process involves research, concept development, fine-tuning and delivering a print-ready file.
We will agree upon a timeline, and I will outline this in your estimate + proposal. Generally, I require 4-6 weeks for most projects. Time spent will depend on the scope of specifications of the job. That said, I realize we are in the age of instant fulfillment, so let me know if you need something sooner.
I bill a flat rate per project. I require 1/2 to start and 1/2 upon completion.
In my experience, offering (1-2) concepts allows focus on the strongest concept.
For logos: vector files (EPS), + high resolution JPG, TIFF or PNG
For print: high resolution PDF, JPG or TIFF
Digital: high resolution PNG. or JPG
A style guide offers direction or standards for how your logo and branding are applied to ensure consistency within the brand.
A branding package is a collection (logo, color palette, typography) of digital (e.g. website), printed (e.g. business card), or physical resources (e.g., signage, collateral items) used to create a uniform image of a brand. It consists of separate branded items united with the same style and ideas. Your brand is your signature and communicates your main message to clients.
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